Marketing is not a curse word.
Marketing is all of us.
Marketing is storytelling.
Humans are storytellers.
Marketing is saying: here I am, here is this thing I made, here is why I made it, here is why I think it can help, would you like to try it?
Marketing isn’t sales. The selling is a byproduct of a compelling story.
Marketing is about a story.
Every brand, community, person, philosophy, or religion has a foundational story.
We all tell stories, and we’re all marketers. Some stories are more interesting than others, and some are more helpful.
But, all good marketing stories follow a typical pattern:
- A clear beginning, middle, and end
- A conflict or challenge or problem to overcome
- A character/human/community needing transformation
- A resolution/solution that ties to the brands offering/product/service/story
This is marketing.
How can we tell better stories?
