We live in a world of Premium Mediocre.
The illusion things are more fancy, special, and VIP than reality suggests.
Venkatesh Rao, said this in The Premium Mediocre Life of Maya Millennial:
“Premium mediocre is the finest bottle of wine at Olive Garden. Premium mediocre is cupcakes and froyo. Premium mediocre is “truffle” oil on anything (no actual truffles are harmed in the making of “truffle” oil), and extra-leg-room seats in Economy. Premium mediocre is cruise ships, artisan pizza, Game of Thrones, and The Bellagio.”
Premium Mediocre is the illusion of need. Feeds on our lack.
We need these things because they are better than the rest. We need these things because our lives are lacking, and will not be complete until you have the VIP tickets to the Oasis concert. Or the premium streaming package in 4K on four screens.
Premium Mediocre is smokescreens to reality.
PM is the killer of doing our best work. Making things that actually meet a need, and solve problems, and are forever premium.
Don’t fall into the trap of Premium Mediocre.
We need your Art.
