Marketing is not a curse word.

Marketing is all of us.

Marketing is storytelling.

Humans are storytellers.

Marketing is saying: here I am, here is this thing I made, here is why I made it, here is why I think it can help, would you like to try it?

Marketing isn’t sales. The selling is a byproduct of a compelling story.

Marketing is about a story.

Every brand, community, person, philosophy, or religion has a foundational story.

We all tell stories, and we’re all marketers. Some stories are more interesting than others, and some are more helpful.

But, all good marketing stories follow a typical pattern:

• A clear beginning, middle, and end
• A conflict or challenge or problem to overcome
• A character/human/community needing transformation
• A resolution/solution that ties to the brands offering/product/service/story

This is marketing.

How can we tell better stories?